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MARKETING
KAPPE LIBRARY GUIDE no. 55
The Kappe Library Guides identify general resources on broad topics to help researchers begin their work. Individual projects
and practitioners are avoided; guides, indexes and general introductions are preferred to specialized works.
Book citations that include a call number can be found at the Kappe Library; other books are identified by author, title and date.
Magazine articles are selected from the Avery Index and the Art Index databases; to identify which are available at the Kappe
Library, see the Periodicals In the Collection reference.
Web versions of this and all other Guides are available at http://www.sciarc.edu/v5/aboutarch/lrg.php and
http://sciportal.sciarc.edu Submit questions and suggestions to the library manager directly at [email protected]
KEYWORDS
This guide concerns marketing in the sense of anticipating, enlarging and satisfying demand through the design of products,
promotions and distribution methods.
TOOLS TO GET STARTED
About.com Marketing links, http://www.marketing.about.com/smallbusiness/marketing/mbody.htm
American Marketing Association, http://www.ama.org/ (Publishes Marketing News & other news and scholarly journals)
Kotler, Philip. Marketing management: Analysis, Planning, Implementation, and Control, 9th, 1997
L.A. Times Advertising & Marketing section, http://www.latimes.com/business/admark/
Mercer, Marketing : the Encyclopedic Dictionary, 1999
Perrault, Applications in Basic Marketing, HF5415.13.M369 1998
Perrault, Basic Marketing, 12th, HF5415.13.M369 1996
Postma, New Marketing Era: Marketing to the Imagination in a Technology-Driven World, HF5415.P642 1998
Riggs, Encyclopedia of Major Marketing Campaigns, HF5837.E53 1999
Schmitt, Experiential Marketing, HF5415.13.S343 1999
Tedlow, New and Improved: the Story of Mass Marketing in America, 1996
White, Complete Idiot's Guide to Marketing Basics, HF5415.W543 1997
Yahoo Marketing links, http://dir.yahoo.com/business/marketing/
MARKETING A - Z:
CONSUMER ANALYSIS
Aaker, Marketing Research, 6th, 1998
Blankenship, State of the Art Marketing Research, 1998
Lehmann, Marketing Research, 1998
Marketing Research Association Blue Book, http://www.bluebook.org/scripts/bluebook/search.cfm (Extensive directory)
Marketing Research Association Code of Ethics, http://www.mra-net.org/industry/code_dcs.cfm
Stevens, The Marketing Research Guide, 1997
DEMOGRAPHICS
Ambry, The Official Guide to Household Spending, 1993
American Demographics, http://www.marketingtools.com/ (Monthly magazine)
Complete Demographic Reference Guide: Zip Code Edition, 1994
Droste, Gale Book of Averages, 1994
Kinter, Demographics: a Casebook for Business and Government, 1997
Lazer, Handbook of Demographics for Marketing and Advertising, 1994
U.S. Bureau of the Census, Statistical Abstract of the United States (Annual report since 1878)
MARKET ANALYSIS
American Business Information ABI/Inform (Subscriber-only online database of articles and abstracts from business
publications)
Bloomberg News, http://www.bloomberg.com/welcome.html
CNN Financial, http://cnnfn.cnn.com/
Dow Jones Interactive (Subscriber-only online database of business news & data)
Gale Research, Encyclopedia of Emerging Industries, 2nd, 1999
Gale Research, Market Share Reporter (1991-)
Standard and Poor's Industry Surveys (1984-)
Wilson Business Abstracts (periodical
MARKET SEGMENTATION
Journal of Segmentation in Marketing, http://bubl.ac.uk/journals/bus/jsim/ (Abstracts of articles)
Market Segmentation, http://www.buseco.monash.edu.au/Subjects/MKT/MTPonline/mktsegment.html (Outline)
Market Segmentation: an Overview, http://www.ac.wwu.edu/~market/tj/courses/330/segment.html
McDonald, Market Segmentation: How to Do It, How to Profit from It, 1998
Wedel, Market Segmentation: Conceptual and Methodological Foundations, 1998
SALES FORCASTING
Hanke & Reitsch, Business Forecasting, 6th,1998
CONSUMER BEHAVIOR
Blythe, The Essence of Consumer Behavior, 1997
Brown, What Is Consumer Buying Behavior? http://www.udel.edu/alex/chapt6.html
Consumer Expenditure Surveys, http://www.bls.gov/scxhome.htm (U.S. Bureau of Labor Statistics)
Eastwood, The Microeconomics of Consumer Behavior, 1997
Farrel, How Hits Happen: Forecasting Predictability in a Chaotic Marketplace, HF5415.32.F37 1998
Foxall, Consumer Psychology for Marketing, 2nd, 1998
Hawkins et al, Consumer Behavior, 8th, 2001
Schiffman & Kanuk, Consumer Behavior, 7th, 1999
Statt, Understanding the Consumer: a Psychological Approach, 1997
THE CONSUMER DECISION PROCESS
Earl et al, The Elgar Companion to Consumer Research and Economic Psychology, 1999
PURCHASING PROCESS
Enticing Online Shoppers to Buy, http://www5conf.inria.fr/fich_html/papers/P50/Overview.html (Case study)
DEVELOPMENT OF PRODUCTS
Bacon, Achieving Planned Innovation : a Proven System for Creating Successful New Products and Services, 3rd, 1998
Cohen, The Marketing Plan, 2nd, 1997
Product Development & Management Association, http://www.pdma.org/
Rogers, Diffusion of Innovations, 4th, 1995
Rosenau et al, The PDMA Handbook of New Product Development, 1996
Rosenau, Successful Project Management, 3rd, 1998
BRANDING
Aaker, Building Strong Brands, HD69.B7A216 1996 (Excerpts at
http://www.haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/build.html
Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name, 1991
Blik, Trademarks of the 60s and 70s, NC998.5.B47 1998
Bowbrick, The Economics of Quality, Grades and Brands, 1992
Digital Wisom, Logos & Trademarks CD-Rom, 2000
Finterer-Stuber, Marken und Signete, T273.V2F5 1957
Jorgensen, Encyclopedia of Consumer Brands. St. James Press, 1994. 3 vols
Klein, No Logo: Taking Aim at the Brand Bullies, 1999
"Logos: Timeless Signs," Novum, July 1999 (Theme issue)
A Short Introduction to Branding, http://www.brand.com/frame8.htm
Upshaw, Building Brand Identity, 1995
U.S. Trademark Electronic Search System (TESS), http://tess.uspto.gov/bin/gate.exe?f=tess&state=ud5d3n1.1 (Fun)
Wildbur, International Trademark Design, T324.257 1979
PACKAGING
Denison, Packaging Prototypes: Design Fundamentals, 1999
Jankowski, Shelf Space: Modern Package Design 1945-1965, 1998
Pack Info World, http://www.packinfo-world.org/WPO/ (Extensive links)
Packaging Strategies, http://www.packstrat.com/
Packexpo, http://www.packnet.com/ (Packaging manufacturers association)
POSITIONING
Mela, Positioning, http://www.nd.edu/~cmela/mark370/chap4/sld001.htm
Rhim, Spatial Competition in Facility Location and Product Positioning, 1996
TESTING
Greenbaum, The Handbook for Focus Group Research, 1998
Krueger & Casey, Focus Groups: a Practical Guide for Applied Research, 2000
Product Testing Services (PTS), http://www.product-testing.com/ (Commercial service)
DISTRIBUTION PLANNING
Harvard Business Review on Managing the Value Chain, 2000
Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies, 2000
Survey of Network Models, http://www.seas.smu.edu/~barr/ip/ch0/ch0.html
CHANNELS
Brown, Types of Channels of Distribution, http://www.udel.edu/alex/chapt15.html#type
Rolnicki, Managing channels of distribution, 1998
RETAILING
Alexander, International Retailing, 1997
Alexander & Akehurst, The Emergence of Modern Retailing, 1750-1950, 1999
Bell & Salmon, Introduction to Retailing: Text and Cases, 1996
Benson & Shaw, The Retailing Industry, 1999
Cox, The Complete Tradesman: a Study of Retailing, 1550-1820, 2000
Crossick & Jaumain, Cathedrals of Consumption: the European Department Store, 1850-1939, 1999
Hadjimarcou, Principles of Retailing, http://calc.utep.edu/jhadjima/RMhome.htm
Motley Fool, Retail Roundup 2001, http://www.fool.com/news/2000/retail001219.htm
WHOLESALING
Brown, Nature and Importance of Wholesaling, http://www.udel.edu/alex/chapt15.html#nature
Wholesale Source Magazine, http://www.wsmag.com/
Yahoo Wholesalers links, http://dir.yahoo.com/Business_and_Economy/Business_to_Business/Wholesalers/
DISTRIBUTION; RETAIL ENVIRONMENT
Corstjens, Store Wars: the Battle for Mindspace and Shelfspace, HF5415.122.C67 1995
Diamond & Pintel, Retailing, 6th, HF5429.P57 1996
Inman, Where the Rubber Meets the Road: a Model of In-Store Consumer Decision Making, 1998
DESIGN
Barr, Designing To Sell: a Complete Guide to Retail Store Planning and Design, 2nd, HF5429.B667 1995
Broudy, Time-Saver Details for Store Planning & Design, 1995
Institute of Store Planners, Stores and Retail Spaces, 1998
Pegler, Retail Entertainment, HF5845.P363 1998
Point of Purchase Times, http://www.popjobs.com/
Portas, Windows: the Art of Retail Display, 1999
VM + SD (Monthly magazine covering visual merchandising and store design)
VM + SD, Visual Merchandising, 1997
LOCATION
Lupton, Retail Management, http://www.cwu.edu/~luptonr/ME467/CH08&9/index.htm
St. Charles, Choosing a Retail Location, http://www.win.org/library/services/busgov/busstart/lsretloc.htm
Thrall , Retail Location, http://web.clas.ufl.edu/users/thrall/retail1/index.htm
PRICE PLANNING
Kaplan & Cooper, Cost & Effect: Using Integrated Cost Systems, 1997
Mela, Pricing Decisions, http://www.nd.edu/~cmela/mark370/chap10/sld001.htm
Morse & Zimmerman, Pricing Decisions, http://www.neiu.edu/~hchen/202/98/CHAP05/tsld003.htm
PROMOTION PLANNING
ADVERTISING
Ad Critic, http://www.adcritic.com (Excellent resources on current ads)
Advertising Age, http://www.adage.com/ (Advertising industry news)
Advertising World, http://advertising.utexas.edu/world/ (Extensive, partially links)
Adweek, http://www.adweek.com/ (Advertising industry news)
Brandweek, http://www.brandweek.com/ (Advertising industry news)
D'Arcy & Woodward History of Advertising, http://www.library.uiuc.edu/adexhibit/default.asp (Online exhibit)
De Mooij, Global Marketing and Advertising: Understanding Cultural Paradoxes, HF5415.127.M66 1997
Hovland & Wilcox, Advertising in Society: Classic and Contemporary Readings, 1989
Lears, Fables of Abundance, HF5813.U6L418 1994 (Classic history of advertising)
Media and Persuasion, http://www.utexas.edu/coc/journalism/SOURCE/j363/notes24.html
Twitchell, Adcult USA: The Triumph of Advertising in American Culture, 1996
Woodside, Measuring the Effectiveness of Image and Linkage Advertising, 1996
Bly, Advertising Manager's Handbook 2nd, 1998
MEDIA
Corporate Logo, http://www.corporatelogo.com/ (Promotional products industry)
Revolution, http://www.revolution.haynet.com/ (UK marketing new media)
PERSONAL SELLING
Hanan, Sales Shock: the End of Selling Products, the Rise of Comanaging Customers, 1996
Rackham, SPIN ® Selling, 1988
PUBLIC RELATIONS
Lesly's Handbook of Public Relations and Communications 5th, 1998
PR Week, http://www.prweekus.com/us/index.htm (Public relations industry news)
Public Relations Links, http://www.prsa.org/ppc/prlink.html (Part of the PR Society of America site)
SOCIAL MARKETING
Ad Council, http://www.adcouncil.org/
Annotated Bibliography of Social Marketing Resources, http://www.hc-sc.gc.ca/hppb/socialmarketing/bibliography.htm
Clark, Art and Propaganda in the Twentieth Century, 1997
Cole, Propaganda in Twentieth Century War and Politics, 1996
Novartis Foundation, A Short Course in Social Marketing, http://foundation.novartis.com/social_marketing.htm
Propaganda, http://carmen.artsci.washington.edu/propaganda/contents.htm
Taithe & Thrupp, Propaganda: Political Rhetoric and Identity, 1300-2000, 1999
NATIONAL BRANDING
Alliance Française de Paris, http://www.alliancefrancaise.fr/
The British Council, http://www.britcoun.org/
Cultural Policy in the Netherlands, http://www.minocw.nl/cultuur/cubeleid/engels/index.htm
Dobson, Soviet Propaganda Machine, 1999 (Video documentary, part 4 of Secrets of the Russian Archives Revealed)
French Culture Org, http://frenchculture.org/
Goethe Institut, http://www.goethe.de/eindex.htm
Italian Cultural Institutes, http://www.geocities.com/Athens/1809/iic_geo.html (Istituto Italiano di Cultura offices
worldwide)
The Japan Foundation, http://www.jpf.go.jp/
Label France, http://www.france.diplomatie.fr/label_france/label.gb.html
Leonard, Britain™: Renewing Our Identity, 1997
Saunders, The Cultural Cold War: the CIA and the World of Arts and Letters, 2000
Snow, Propaganda, Inc.: Selling America's Culture to the World, 1998
[12/19/00]


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